Monday, September 25, 2006

Rayne-ing on the Summer Parade

Just when you thought the yuppies couldn't make "organic" any more synonymous with "pretentious," in walks Summer Rayne Oakes, "eco-model."

Great. A pretty, tall, waif decides to model only organic or recycled clothing and everybody starts prostrating like she's Mother Theresa. I'm still trying to figure out why her whole deal bugs me so much, but I think it has more to do with the way everyone's jumping on the Summer Rayne Bandwagon of Promotion (as if she's an environment-saving solution in and of herself) than anything she is doing. Then again, you know there has to be some self-promotion behind it. New flash to the hippie press: she's not even on par with Angelina Jolie. In other words, she's not changing anything - she's just marketing herself through the green movement, and implying that we can consume our way out of the mess we're in as a byproduct.

And now S4 (substance, sexiness, style, and sustainability. a magazine)?!?!
I am going to throw up. All over Ms. Oakes and her posse of believers.

I don't think caring about the planet and sexiness are mutually exclusive, but I do wonder if whoever's getting off on Summer Rayne's hotness actually cares. Are they going to recycle the latest issue of E (graced by implied-naked, covered in mud you-know-who) after they're done masturbating to it?